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Salesforce Marketing-Cloud-Email-Specialist exam is a certification program designed to validate an individual's knowledge and skills in email marketing using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Email Specialist certification is intended for professionals who are responsible for creating and executing email campaigns, analyzing campaign performance, and managing subscriber data. Marketing-Cloud-Email-Specialist Exam covers various topics, including email marketing best practices, creating and managing email content, segmentation, personalization, and reporting.

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Salesforce Marketing-Cloud-Email-Specialist Exam is designed for professionals who wish to demonstrate their expertise in using the Salesforce Marketing Cloud to create and manage email campaigns. Salesforce Certified Marketing Cloud Email Specialist certification is ideal for marketers, sales professionals, and business owners who are looking to improve their email marketing skills and drive better results.

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q67-Q72):

NEW QUESTION # 67
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A. A/B Testing
B. Einstain Engagement Activities
C. Path Optimizer

Answer: C

Explanation:
Explanation
Path Optimizer is a tool that allows marketers to test various paths within a journey based on parameters and assess the effectiveness of each path. Path Optimizer can also automatically select the best performing path and send all contacts through it. [Source: Trailhead]

NEW QUESTION # 68
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?

A. Import Activity In Email Studio
B. File Drop Entry Source in Journey Builder
C. Triggered Email in Email Studio
D. File Drop Starting Source in Automation Studio

Answer: D

NEW QUESTION # 69
Select three (3) best practices for interacting with potential and active subscribers?

A. Make unsubscribing easy, no more than 4 clicks
B. Only use the email address offered
C. Makeunsubscribing easy
D. Follow the CAN SPAM Law
E. Always make email opt in required

Answer: B,C,D

NEW QUESTION # 70
A local cars store is implementing marketing cloud and will be using list to store their subscribers data, which two types of data can subscriber easily update via the default profile center choose two answers

A. ....Attribute
B. email address
C. order history
D. data extension field

Answer: A,B

NEW QUESTION # 71
What are the 5 proven email practices to drive revenue?
(Choose 5)

A. Design for Clicks
B. Improve Deliverability
C. Gain Subscribers
D. Send email consumers want
E. Drive engagement
F. Adhere to the CANSPAM act.
G. Use automation

Answer: A,B,C,E,G

NEW QUESTION # 72
......

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