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Quiz 2025 Efficient Salesforce Exam MCE-Admn-201 Cram Questions

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q64-Q69):

NEW QUESTION # 64
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers

A. Time Between Send and Engagement
B. Email Performance by Device
C. Deliverability Complaint Rate
D. Email Sending Performance Report

Answer: A,B

Explanation:
To enhance mobile adoption strategies, Northern Trail Outfitters can leverage the following reports:
A). Email Performance by Device: This report provides insights into how subscribers are interacting with emails across different devices, which can help NTO understand device preferences and optimize their mobile content.
B). Time Between Send and Engagement: This report tracks the time it takes for recipients to engage with emails after they are sent, helping to determine the effectiveness of timing and content across different platforms, including mobile devices.
Reference: Salesforce Help - Discover Reporting Tool

NEW QUESTION # 65
A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A. Segment by geographic region as after-hours sends will be marked as spam
B. Segment by domain to limit number of sends to each email provider
C. Segment subscribers with soft bounces in their own dedicated send
D. Segment to those recipients receiving text email versions first

Answer: B

Explanation:
Segment by domain to limit number of sends to each email provider is the option for segmentation that aligns with the IP Warming process. IP Warming is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs). Segmenting by domain means dividing the email list into smaller groups based on the email domain, such as gmail.com or yahoo.
com. By segmenting by domain, marketers can limit the number of sends to each email provider and avoid being flagged as spam or blocked by the ISPs.

NEW QUESTION # 66
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
B. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
C. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Answer: B

Explanation:
For handling a daily file drop that requires immediate processing:
File Drop Automation: Use File Drop Automation triggered by the presence of a new file on the SFTP. This automatically starts the import and subsequent data handling processes.
Workflow Details: Start with an Import File Activity to load data into the staging data extension, followed by SQL Query Activity 1 to segment the data into one target data extension and SQL Query Activity 2 for the other.
Reference: Salesforce Marketing Cloud Automation Studio

NEW QUESTION # 67
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

A. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
B. Data in data extensions corresponding to the customer
C. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
D. The user Is getting deleted from the AN Subscribers list

Answer: A

Explanation:
The behavior where customers unsubscribe via the Marketing Cloud default Profile Center and do not receive emails from any other business unit is explained by:
D). Business unit unsubscribe setting causes an Enterprise level unsubscribe. This setting means that when a subscriber opts out using the default Profile Center, they are unsubscribed at the enterprise level, impacting all business units within the organization.
Reference: Salesforce Help - Subscriber Unsubscribe Behavior

NEW QUESTION # 68
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A. Use the exact file name used for the trigger in the Import File Activity
B. Make sure the files are placed in the correct subfolder within the SFTP
C. Make sure the team has a date stamp to avoid duplication
D. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

Answer: D

Explanation:
The error in the File Drop Automation is due to the filename pattern not matching exactly because of additional seconds and milliseconds in the filename. To resolve this issue:
Modify the Import File activity to use the %%FILENAME_FROM_TRIGGER%% personalization string.
This ensures that the Import File activity dynamically accepts the filename exactly as it is uploaded to the SFTP location.
Update the filename pattern in the automation setup to avoid hardcoding the date format and instead rely on the filename that triggered the automation.
By using %%FILENAME_FROM_TRIGGER%%, the automation becomes flexible and will correctly handle any file name that matches the initial pattern triggering the automation, regardless of additional timestamp details.
Reference: Salesforce Marketing Cloud Documentation on Automation Studio and File Drop Triggers

NEW QUESTION # 69
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