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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

Topic 2

Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

Topic 3

Mobile (SMS
Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

Topic 4

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 5

Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.

Topic 6

Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

Topic 7

Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q94-Q99):

NEW QUESTION # 94
Can Social Studio's Sentiment Model be customized? 01m 05s

A. Yes, after you have loaded your Twitter certification number.
B. No, this is a managed service provided by only by Salesforce.
C. Yes, customization options are available in Admin
D. No, the sentiment is driven by Einstein calculations.

Answer: D

NEW QUESTION # 95
What are three out of-the-box product capabilities of Interaction Studio? 1m 13s

A. Machine learning and Al functionality
B. A single customer profile that unifies data of each individual
C. E-commerce point of sale features
D. Behavioral tracking of each visitor or customer with business context
E. Managing Direct mail campaigns

Answer: A,B,D

NEW QUESTION # 96
How can Distributed Marketing messages be configured to use approval workflows?

A. All DM sends need to enable the ''workflow active' setting within the message template.
B. A customer support case needs to be opened to enable the functionality.
C. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
D. There are currently no approval workflows available.

Answer: C

NEW QUESTION # 97
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use contact designer
B. use journey with email activities and enagagement split activity
C. use Journey data and not contact data
D. use query activity to query _ click and use contact data in journey.

Answer: B

Explanation:
To implement a campaign that sends multiple emails over three months, with conditional content based on link interaction:
* A. Use journey with email activities and engagement split activity: This setup in Journey Builder allows for the sending of initial emails and then uses an engagement split based on whether the recipient clicked the link. If the link is clicked, the journey continues with emails about app features. If not, it
* reiterates the download email every three days using a wait activity and looping back to the same email until the link is clicked or the time period ends.

NEW QUESTION # 98
What does Priority in an in App message determine?

A. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
B. Where on the screen (top, middle, bottom) the in-app message should appear
C. If the priority is set to 1, then the user's device will vibrate to let them know
D. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device

Answer: A

NEW QUESTION # 99
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